LiveMemory™ Brings Your Photos to Life, Now with Fun New Effects and Improved AI Technology

LiveMemory is the popular MyHeritage AI feature that brings photos to life by transforming them into video clips. We’re pleased to announce the addition of 11 new effects to LiveMemory to bring more fun and excitement to your experience with your family photos. In addition, the AI technology powering the feature has been improved, so you can enjoy better results no matter which animation you choose. With the new model, LiveMemory produces more realistic-looking animations that stay truer to the facial features in your photos.

Here are the new effects:

• Deep-sea Diver
• Dog
• Dragon Ride
• Escape the Frame
• Hair Raiser
• Making Faces
• Selfie with Lincoln
• Snow
• Superhero
• Synchronized Dance
• Whispering a Secret

They join the growing list of options you can apply to create fun, surprising, and memorable animations of your favorite photos. LiveMemory can also simply reenact the scene as it appears in the photo without any custom animations.

If you have tried LiveMemory before, we’ve reset the free uses to give you more free usage, and we invite you to give it another go! Relive your favorite family moments and share the magic with your loved ones.

Here are some examples of the new effects:

Dog

Escape the Frame

Making Faces

Selfie with Lincoln

Snow

How to try the new effects

LiveMemory is available on both the MyHeritage website and the mobile app. Here’s how to try out the new effects:

On the website:

• Go to Photos>LiveMemory on the navigation bar.
• Upload the photo you wish to animate.
• Select “Custom animations” and click “Continue.”
• Use the arrows to scroll through the options.
• Select the desired effect and click “Create your LiveMemory.”

Selecting one of the new custom animations in LiveMemory from the MyHeritage website (click to zoom)

On the mobile app:

• Tap the grid icon to open the main app menu.
• Select LiveMemory.
• Select a photo from your gallery on MyHeritage, or tap “Device” to select a photo from your device.
• Select “Have fun” and tap “Continue.”
• Swipe through the options and tap the effect you wish to apply.
• Tap “Create LiveMemory.”

Sharing

Once you’ve experienced the magic of LiveMemory, you’ll likely want to share your results with friends and family. You can easily share your LiveMemory videos on Facebook, Instagram, TikTok, X (formerly Twitter), Bluesky, WhatsApp, and other social media. You can also download the video to your computer or mobile device. We encourage you to share your video clips with the hashtags #MyHeritage and #LiveMemory.

Privacy

Any photo you upload to create a LiveMemory will be stored in your account on MyHeritage, to enable you to use the other MyHeritage photo enhancement features. If you want to delete a LiveMemory, you can do so using the MyHeritage mobile app. MyHeritage will not license or sell your photos to third parties and will not use them to train internal AI models. LiveMemory is based on technology from a third party that does not obtain rights to your photo or the output video. Your explicit consent is required, granting MyHeritage permission to process your photo before activating the LiveMemory feature.

Responsible use

Please use LiveMemory responsibly: do not upload photos of living people unless you receive their prior permission. Do not upload photos that depict hate, violence, pornography, or any offensive subject matter. Do not upload photos of military scenes, or scenes with wounded or dead people. Do not share results that may humiliate or offend anyone. Do not remove the AI symbol from the corner of the resulting videos. If any of the results have the potential to offend anyone, do not share it. We thank you for your understanding and cooperation.

Cost

LiveMemory is a premium feature on MyHeritage. Occasionally, we run special promotions where users can create a limited number of LiveMemory videos for free* and we’re currently running one now. Otherwise, an annual Photo plan or Omni plan is required. Users with a Photo plan can create 20 LiveMemory videos annually. Users with a MyHeritage Omni plan can create 30 videos annually. Once you reach the annual quota for your plan, you’ll have to wait until your next subscription renewal to create more videos. Learn more about the MyHeritage subscription plans here.

*As a special gift to our users to celebrate the release of these new effects, we have reset all the free uses of LiveMemory for users who have tried the feature before, so that everyone can try LiveMemory again for free.

Summary

LiveMemory continues to evolve, making it easier and more fun to bring your favorite moments to life. With new effects and improved animation quality, you can add humor and personality to your family photos in just a few clicks. Whether you’re watching a loved one dance, laugh, or share a sweet moment, these animations will make you smile and help you reconnect with the people and memories that matter most. Try LiveMemory today, and rediscover the magic in your photos.

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Source: My Heritage